Digital Marketing Manager
Head of Marketing Communications
Date last reviewed:
The Digital Marketing Manager will join the Marketing Communications department who support the Strategic Marketing teams for three business units across Cengage, including Higher Education, Gale and National Geographic Learning. The position-holder will be a driving force for growth, development and improvement of digital content and marketing solutions across EMEA through a range of channels and platforms.
The DPC works within the EMEA Production team, and is responsible for assisting with the production of eBooks
and the project management and data tracking of other digital product across HE, Vocational, ELT and Custom
publishing within EMEA.
Responsible for a range of Digital Production duties including: project-manage eBook production for front list,
Enterprise and Custom requests; produce and manage EMEA companion websites; support the project
management of other digital learning solutions; metadata maintenance and rights requests including for reseller
Works closely with DPC and Digital Production Manager in Production. Works closely with key stakeholders
including Editorial, Marketing, Sales and Customer Services. Daily liaison with digital product, systems and
technology teams in the US, to ensure EMEA business and product requirements are met.
This team publishes ELT materials for National Geographic Learning Global and Local territories. The role focuses primarily on custom projects and regional adaptations for the EMEA region.
The ELT Administrator will carry out a range of administrative tasks to support the Custom, Adaptations and Regional Publishing team.
The Publisher provides strategic leadership for all aspects of the publishing programme for the National Geographic Learning (NGL) British global ELT publishing list, including prioritising resources and investments, ensuring market research and key customer engagement, interfacing with internal regional and global stakeholders, and planning and executing a 3-5 year publishing plan. This position leads a team of editors and freelancers to develop and manage the portfolio, including P&L responsibility, and represents NGL interests externally, including author management.