• Product Marketing Manager (maternity cover)

    Job Locations UK-Andover
    Posted Date 1 month ago(3/27/2019 9:54 AM)
    Requisition ID
    2019-5895
    Job Function
    Marketing
  • Overview

    This role is to cover a period of maternity leave commencing from the end of May 2019 (for approximately 12 months).

     

    Purpose:

     

    The ELT Product Marketing Manager (Maternity Cover) will be the go-to product expert and is responsible for implementing product strategies for the ELT portfolio of products. The Product Marketing Manager will be the key product liaison between Global and editorial, EMEA sales teams and the Boston Marketing teams. They will preferably use their teaching/industry experience to assess the needs of the market and to understand the key customer perspective

    Responsibilities

    Key Accountabilities:

     

      • Be involved with product development from concept to delivery and provide input and feedback from a marketing perspective
      • Prepare product strategies and create go-to-market plans in conjunction with the Head of Strategic Marketing, editorial and author teams and market managers/reps for the ELT product lists.
      • Train and educate the sales teams on new product and support with sales kits, webinars, competitor analysis, internal and external positioning
      • Track product development and marketing initiatives in the US and other international markets with a view to repurposing them for the EMEA market where applicable
      • Work with the marketing communications’ team to create pre- and post-sales tools, including printed materials, catalogues, power points, and marketing materials for the sales reps at optimum time and within budget guidelines
      • Develop and create materials to support sales in field visits with product presentations and training and with more methodological workshops.
      • Review and monitor current market conditions and competitor activity and adjust marketing strategies accordingly and as necessary
      • Liaison with relevant US colleagues/companies to utilise market and product information effectively and in a timely manner

    Marketing information

      • New title information to internal and external customers –including training, sales kits, competitor info
      • Review copies for new product to key industry publications
      • ELT price list – advise on pricing for new product and ensure is in line with competitor offering
      • Responsible for ensuring the accuracy of product information in the catalogue 
      •  

    Marketing systems maintenance

      • Ensuring product information is up-to-date in relevant marketing systems
      • Uploading sales tools
      • Setting up products
      • Updating prices and title information
      •  

    Online Promotion

    • Responsibility for updating relevant sections of the intranet and communicating changes/additions etc. to the sales team.
    • Assisting with the maintenance of our company product pages ensuring the information is accurate and accessible.
    • Extend marketing messages through different online channels and investigate new opportunities
    •  

    External conference and exhibitions support

    • Coordinating key author presence alongside the Regional Marketing Manager (Lucy Constable) at conferences and key customer events and seminars
    • Become the key author liaison from a marketing standpoint and that they are kept in the loop and on message
    • Attendance when required at key ELT conferences and events/author tours.

     

     

    Qualifications

    Essential Role Requirements:

     

    Work Experience/Technical Skills

    • Good range of experience working within a marketing or sales department
    • Proven experience dealing with customers, both internally and externally
    • Solid experience working within a busy and varied supporting rol
    • Good PC skills with good knowledge of Word, Excel, Outlook and PowerPoint

    Interpersonal Skills

    • Strong communication skills at all levels and in all formats
    • Self-motivated and proactive, with the ability to meet deadline
    • Good organisational and multi-tasking skills
    • Team player suited to a team-orientated and collaborative environment, where knowledge is shared actively
    • Keen attention to detail and follow-through

    Academic Qualifications

     

    • Educated to A-Level or equivalent.

     

    Desirable Role Requirements:

     

    The following experience and skills will be advantageous:

     

    Work Experience/Technical Skills

    • ELT experience within a marketing department
    • A general understanding of the marketing planning process
    • Understanding and ability to contribute to product development
    • Good presentation skills

      Qualifications/Education
    • Educated to degree level or equivalent.

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